welcome to my
✎ internet corner

Nice to e-meet you! i'm isabella

Born in Jakarta, raised in Singapore and now based in Vancouver. I’m passionate about animals, dessert, travel, and sunsets on the beach.

How did i get here?

After starting in Industrial Design at Emily Carr, I realized my love for crafting hands-on experiences didn’t have to stop at physical products. Luckily, there's one spot left at Interaction Design major, and I quickly made the switch. You can say it's meant to be!


Graduating during the pandemic as an international student taught me resilience and adaptability – skills I rely on every day. These experiences shaped my approach to design, where flexibility and a user-first mindset are at the core of everything.

Designing @ BC public services

I’m helping improve tools ministry-wide, crafting seamless and consistent experiences. I balance complex user needs, business goals, and technical constraints, while leading large-scale initiatives that impact the way ministry staff serves citizen of BC.

Experiences

I'm a UX designer with 5 years of experience across public sector, tech companies and startups. I bring adaptability, strong collaboration, and a focus on real-world impact.
View resume
User Experience Designer
March 2024 - Present
BC Government
User Experience Designer
May 2022 - May 2023
SAP
UI Designer & Illustrator
Dec 2021 - Mar 2022; Dec 2020 - May 2021 (Contract)
Vancouver Coastal Health (VCH)
UX Designer & Researcher
Sept 2021 - Dec 2021 (Contract)
Learning Branch
Product Designer
May 2021 - Sept 2021 (Contract)
Curatio
UX Designer & Researcher
Sept 2020 - Dec 2020 (Contract)
Olive
Product Designer
Mar 2020 - Aug 2020
Marblefy

Thanks for stopping by,
let's design together! ٭

2025 - Isabella Samantha
Designing remotely, based in Vancouver, on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.